Geolocation Marketing: Top Ideas to Target Customers

Are you struggling to drive customers to your local store? Then, you can use the power of geolocation marketing to drive more foot traffic.  You can achieve this by sending marketing messages to customers’ mobile devices in specific locations.  We’ll share what technologies allow location-based marketing to work. Furthermore, we...
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How Are IP Addresses Assigned? Answers Revealed

Do you want to know how are IP addresses assigned to different internet users? Understanding the process clues you in on how the technology works. This is ideal for businesses and marketers who want to participate in geolocation marketing.  Several organizations control the flow of IP addresses. We’ll share the...
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Benefits of Geolocation for Different Kinds of Businesses

The use of geolocation is increasing each year, with retailers among the top users. In fact, geolocation technology is one of the reasons why retailers bag huge sums of profits. The benefits of geolocation for businesses are many, which makes it a powerful tool for any business. You might wonder...
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GeoPlugin vs GeoTargetly: A Comprehensive Comparison

If you claim to be an international business and your website is for, let's say, a US audience only, you aren’t truly international. A truly global website adjusts website content based on visitor location. This is where geolocation tools like geoPlugin vs GeoTargetly come into the picture. Does your site...
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How Accurate Is IP Address Location? Top Factors Revealed

Are you wondering how accurate is IP address location? This actually depends on several factors, such as the connection, use of VPNs, and more. By the end of this article, you’ll understand how much you can trust the quality of the IP address data.  Marketers need to understand if they...
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Geolocation Data: Definition, Collection Methods and Uses

Hearing the term geolocation data may bring up scenarios of malicious tracking or surveillance. But that’s just a misconception.  In reality, geolocation is a technique that companies use for marketing, targeted advertising, and providing helpful solutions to users.  If you want to run a customer-centric business and increase sales, you...
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Hreflang Tag Generator: How To Use Them Step-By-Step

Do you want to create hreflang tags to segment your website for each language version? Then, take advantage of hreflang tag generators for their ease of use and availability. They allow you to create tags that are free from errors effortlessly.  This is highly beneficial for business owners who don’t...
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How to Block Redirects and Reasons To Use the Feature

Do you want to know how to block redirects on browsers like Chrome and Safari? We’ll share the step-by-step process for changing your internet settings to avoid redirects. This means you reduce the chances of getting malware, data collection, and more.  However, when doing geolocation marketing, you’ll want customers to...
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Geo Affiliate Marketing: Top Benefits and Best Practices

Do you want to improve the effectiveness of your affiliate marketing in specific geographic locations? Then, take advantage of geo affiliate marketing to boost the targeting of your offers. This will help you avoid wasting money on marketing to users who have no interest in your offers.  We’ll share the...
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Geo Pricing Explained: Why Prices Vary From Region to Region

Have you ever seen a company selling the same product for different prices in different regions? Sometimes, the pricing is so different that you may start doubting if it's the same product. That’s Geo pricing at work! You might wonder why a business would adopt such a pricing strategy.  Aren’t...
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IP Geolocation API: What Is It and What Are Its Use Cases?

An IP geolocation API pinpoints your visitors' locations using their IP address down to the city they are in. This information can transform how you interact with them online. The applications are extensive, whether you use a geolocation API to enhance security, personalize advertisements, or ensure compliance with regional laws....
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