Smodin Case Study
Global AI Writing with GeoPlugin
About Smodin
Smodin is an AI-powered writing platform that detects, rewrites, and humanizes AI-generated content, checks for plagiarism, and refines text for clarity. Supporting multiple languages, it's used by students, writers, and professionals to ensure originality, bypass detectors, and streamline workflows, serving over 10 million users worldwide.
Challenges Faced
- Adapting language and feature availability based on user location to comply with regional AI regulations and preferences.
- Customizing pricing and interfaces for international markets, including currency conversions.
- Managing redirects for localized tutorials or support, while excluding bot traffic from analytics.
- Providing geo-targeted marketing without overcomplicating the site's architecture.
How GeoPlugin Helped:
GeoPlugin's geolocation services integrated smoothly to handle these global needs.
Geo Content Personalization:
Switched language defaults or examples (e.g., English for US, Spanish for Latin America) and displayed local currencies.
Geo Redirects:
Routed users to region-specific compliance pages or features, ensuring seamless access.
Analytics Enhancement:
Whitelisted bots for SEO and used geo data to segment user feedback by location.
Results of Using GeoPlugin
Smodin achieved a 32% rise in international user retention and fewer compliance hurdles.
"GeoPlugin makes our AI tools feel local everywhere," remarks Juan Cruz, CEO of Smodin.
Conclusion
GeoPlugin enabled Smodin to scale its writing solutions globally, focusing on user-centric, location-aware innovation.