{"id":579,"date":"2024-07-17T08:00:00","date_gmt":"2024-07-17T15:00:00","guid":{"rendered":"https:\/\/www.geoplugin.com\/resources\/?p=579"},"modified":"2026-02-09T12:11:38","modified_gmt":"2026-02-09T20:11:38","slug":"mobile-geofencing-and-its-applications-across-industries","status":"publish","type":"post","link":"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/","title":{"rendered":"Mobile Geofencing and Its Applications Across Industries"},"content":{"rendered":"\n<p>While viewing stories on Instagram, you might have seen story ads by a restaurant after you recently ate there. Did you ever question how Instagram knows you were there even though you didn\u2019t share a post about it? Businesses achieve this using a technique called mobile geofencing.<\/p>\n\n\n\n<p>Businesses use mobile geofencing for various purposes. In today\u2019s article, we\u2019ll explore some key industry uses of mobile geofencing. We\u2019ll also briefly go over the benefits that businesses reap from this technology.<\/p>\n\n\n\n<p>But before starting, it\u2019s important to understand what mobile geofencing is. So, keep reading for a brief overview!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"440\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/location-3582414_640.jpg\" alt=\"An illustrated image showing a mobile app sharing location among several individuals.\" class=\"wp-image-583\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/location-3582414_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/location-3582414_640-300x206.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#What_Is_Mobile_Geofencing_and_How_Does_It_Work\" >What Is Mobile Geofencing, and How Does It Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Geofencing_Mobile_Marketing\" >Geofencing Mobile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Geofencing_Mobile_Advertising\" >Geofencing Mobile Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Mobile_Geofencing_in_Hospitality\" >Mobile Geofencing in Hospitality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Mobile_Geofencing_in_Healthcare\" >Mobile Geofencing in Healthcare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Mobile_Geofencing_in_Home_Automation\" >Mobile Geofencing in Home Automation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Mobile_Geofencing_in_Transportation_and_Logistics\" >Mobile Geofencing in Transportation and Logistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#4_Benefits_of_Mobile_Geofencing\" >4 Benefits of Mobile Geofencing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#1_Increases_Foot_Traffic\" >1. Increases Foot Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#2_Keeps_You_Ahead_of_Your_Competition\" >2. Keeps You Ahead of Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#3_Reduces_Marketing_Cost\" >3. Reduces Marketing Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#4_Collects_Data_for_Insights\" >4. Collects Data for Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/#Geofence_Mobile_Devices_With_GeoPlugin\" >Geofence Mobile Devices With GeoPlugin!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Mobile_Geofencing_and_How_Does_It_Work\"><\/span>What Is Mobile Geofencing, and How Does It Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile geofencing creates virtual boundaries around physical locations using GPS, Wi-Fi, and cellular data. When a mobile device crosses these boundaries, the geofencing technology triggers predefined actions within a mobile app. This technology has widespread usage in mobile devices running on iOS and Android platforms.<\/p>\n\n\n\n<p>App developers integrate <a href=\"https:\/\/www.geoplugin.com\/resources\/what-is-geofencing-a-quick-overview\/\">geofencing<\/a> capabilities into mobile apps using APIs provided by platforms like Google and Apple.<\/p>\n\n\n\n<p>For mobile geofencing to work, the mobile app with geofencing technology must access the device&#8217;s location data. This access is crucial for tracking the device&#8217;s movement within the geofenced area.<\/p>\n\n\n\n<p>A geofence consists of coordinates (latitude and longitude) and a radius. This virtual perimeter can vary in size from a small room to an entire city. The fence can be circular or polygon-shaped based on the business\u2019s requirements.<\/p>\n\n\n\n<p>Geofencing software continuously monitors the device&#8217;s location through GPS, Wi-Fi triangulation, and cellular data. This process is efficient but can affect battery life.<\/p>\n\n\n\n<p>When the device enters, exits, or dwells within the virtual boundaries, the geofencing software triggers specific actions. These actions can include sending push notifications, displaying ads, or activating features within the device.<\/p>\n\n\n\n<p>Mobile geofencing serves various purposes across different industries. These applications can include geofencing mobile marketing, fleet management, home automation, and more. Let\u2019s explore these applications one at a time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6389437_640.jpg\" alt=\"Image showing a smartphone with several different social media app icons.\" class=\"wp-image-585\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6389437_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6389437_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geofencing_Mobile_Marketing\"><\/span>Geofencing Mobile Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile geofencing in marketing targets mobile users with location-specific promotions. It often includes sending personalized offers, discounts, or reminders.<\/p>\n\n\n\n<p>The process starts by defining a geofence around a real-world location using coordinates and a specified radius. When a device with enabled location services enters this area, it triggers marketing actions. These can range from push notifications to emails.<\/p>\n\n\n\n<p>The North Face \u2014 a leading brand that sells seasonal apparel and gear \u2014 has been using geofencing since 2010. Their app sends users weather-appropriate product recommendations when they enter outdoor activity areas, such as hiking trails.&nbsp;<\/p>\n\n\n\n<p>Initially, they had around 1,000 virtual boundaries in cities such as New York, San Francisco, Seattle, and Boston. This strategy was a success for the North Face. <a href=\"https:\/\/louder.online\/mobile-marketing-success-stories\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to a report<\/a>, 79% of customers visited the stores when they entered the geofences. This led 65% of them to make purchases.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"434\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6134993_640.png\" alt=\"Image showing mobile advertising on different social media platforms.\" class=\"wp-image-587\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6134993_640.png 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/social-media-6134993_640-300x203.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geofencing_Mobile_Advertising\"><\/span>Geofencing Mobile Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing mobile advertising targets specific locations to display relevant ads to mobile users.&nbsp;<\/p>\n\n\n\n<p>It involves using geofencing tools to mark areas around areas like competitor stores or event venues.<\/p>\n\n\n\n<p>When a device enters or exits these virtual boundaries, it triggers the delivery of ads tailored to the user&#8217;s location. These ads can appear in various forms, such as banner ads, video ads, or in-app notifications.<\/p>\n\n\n\n<p>For example, a coffee shop might set a geofence around a nearby college campus. When students enter this zone, they receive ads for discounts or promotions on their favorite coffees.<\/p>\n\n\n\n<p>A practical example is the GasBuddy. The GasBuddy app with geofencing technology sends ads for nearby cheap gas stations when users are low on fuel. In 2021, the app gained huge popularity on both Apple and Android platforms when America was facing gas shortages.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/www.geoplugin.com\/resources\/what-is-geolocation-and-how-does-it-work\/\">geolocation<\/a> tools, the app helped drivers find fuel stations near them with active supply and cheap prices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Geofencing_in_Hospitality\"><\/span>Mobile Geofencing in Hospitality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing mobile technology improves guest experiences in the hospitality industry. Hotels use geofencing tools to interact with guests based on their location.<\/p>\n\n\n\n<p>Upon arrival, a guest might receive a welcome message and a room upgrade offer from the hotel. During their stay, they could receive notifications about on-site events or dining discounts.<\/p>\n\n\n\n<p>Popular hotels like Marriott, Hilton, and Starwood use geofencing for numerous purposes. They send personalized promotions, room upgrades, enable mobile check-ins, and guide guests to their rooms.&nbsp;<\/p>\n\n\n\n<p>Starwood Hotels even has keyless room entry that allows guests to unlock doors with their smartphones upon reaching their rooms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Geofencing_in_Healthcare\"><\/span>Mobile Geofencing in Healthcare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile applications in healthcare use geofencing to improve patient engagement and operational efficiency. Healthcare providers use geofencing tools to send timely reminders and alerts to patients.<\/p>\n\n\n\n<p>When a patient\u2019s mobile device enters a geofence around a clinic, location services can send appointment reminders or check-in prompts. This reduces no-show rates and streamlines patient flow.<\/p>\n\n\n\n<p>Popular Healthcare apps with geofencing technology include MyChart, Life360, and CarePredict. These apps improve patient care by sending appointment reminders and check-in prompts when patients enter geofenced areas around clinics.<\/p>\n\n\n\n<p>CarePredict uses geofencing to monitor the movements of elderly patients and send alerts if they leave designated safe areas. These actions ensure timely and relevant healthcare interventions before any mishap could occur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Geofencing_in_Home_Automation\"><\/span>Mobile Geofencing in Home Automation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Home automation technology also heavily uses mobile geofencing. It integrates mobile device management (MDM) with geofencing software.<\/p>\n\n\n\n<p>When a user enters a geo-fenced area near their home, geofencing software can automatically adjust settings for smart devices. For example, geofencing can turn on lights and unlock doors when you arrive home. It can also turn off appliances and set the security system when you leave.<\/p>\n\n\n\n<p>For instance, the Nest app uses geofencing to adjust the thermostat as the user approaches home to optimize energy use. Similarly, the Philips Hue app can turn lights on or off for each room based on location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Geofencing_in_Transportation_and_Logistics\"><\/span>Mobile Geofencing in Transportation and Logistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing mobile technology optimizes transportation and logistics through efficient mobile device management.&nbsp;<\/p>\n\n\n\n<p>In logistics, geofencing helps track vehicle locations, manage routes, and ensure timely deliveries. When a truck enters a geofenced delivery area, the system sends alerts to both the driver and recipient.<\/p>\n\n\n\n<p>Uber has been using geofencing since 2015 to optimize the matching process between riders and drivers. By creating virtual boundaries around high-demand areas, Uber&#8217;s system can handle the highest query per second (QPS) rates efficiently.<\/p>\n\n\n\n<p>This helps the system to quickly identify rider requests within these zones and dispatch the nearest available driver.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/smartphone-6927912_640.jpg\" alt=\"Image showing several different mobile devices trying to access apps.\" class=\"wp-image-589\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/smartphone-6927912_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/smartphone-6927912_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Benefits_of_Mobile_Geofencing\"><\/span>4 Benefits of Mobile Geofencing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile geofencing has revolutionized how businesses operate. It has helped businesses attract passersby and increase their foot traffic and, eventually, sales. According to Salesforce, 80% of users of location services are willing to receive notifications from businesses.&nbsp;<\/p>\n\n\n\n<p>The result is that 53% of customers, on average, visited shops upon getting these notifications.<\/p>\n\n\n\n<p>Let\u2019s explore what benefits geofencing mobile devices hold for businesses and organizations.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/pexels-quang-nguyen-vinh-222549-2159074.jpg\" alt=\"Image showing people in a coffee shop.\" class=\"wp-image-591\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/pexels-quang-nguyen-vinh-222549-2159074.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/pexels-quang-nguyen-vinh-222549-2159074-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Increases_Foot_Traffic\"><\/span>1. Increases Foot Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile geofencing targets local customers who are more likely to buy, which increases foot traffic significantly. By setting geofences around stores, businesses send personalized offers to nearby mobile users.&nbsp;<\/p>\n\n\n\n<p>This real-time engagement drives customers into physical locations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keeps_You_Ahead_of_Your_Competition\"><\/span>2. Keeps You Ahead of Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using a strategy called geo-conquesting, businesses can set geofences around competitor areas to attract their customers. When mobile users enter these zones, they receive compelling offers to switch.<\/p>\n\n\n\n<p>Burger King successfully used this strategy with their \u201cWhopper Detour\u201d campaign. The campaign sent notifications asking customers near Mcdonald&#8217;s to order a Whopper for one cent via the Burger King app. This required them to &#8220;detour&#8221; to Burger King to pick up their order.<\/p>\n\n\n\n<p>The campaign led to 1.5 million app downloads and significantly boosted Burger King\u2019s sales.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"452\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/cost-1174933_640.jpg\" alt=\"Image showing dollar bills along with the text \u201ccosts\u201d written in the front.\" class=\"wp-image-593\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/cost-1174933_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/cost-1174933_640-300x212.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reduces_Marketing_Cost\"><\/span>3. Reduces Marketing Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Geofencing helps reduce ad spend by <a href=\"https:\/\/www.geoplugin.com\/geotargeting-api\" title=\"targeting\">targeting<\/a> specific mobile users instead of broad populations. Marketers deliver ads to users near real-world locations, which ensures higher conversion rates.&nbsp;<\/p>\n\n\n\n<p>This precision minimizes wasted ad budget and makes campaigns more cost-effective.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"391\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/technology-6701404_640.jpg\" alt=\"Image showing data analytics.\" class=\"wp-image-594\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/technology-6701404_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/07\/technology-6701404_640-300x183.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Collects_Data_for_Insights\"><\/span>4. Collects Data for Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Geofencing provides valuable insights by tracking mobile users&#8217; interactions within geofenced virtual boundaries. Businesses can monitor metrics like foot traffic patterns, dwell time, and conversion rates.&nbsp;<\/p>\n\n\n\n<p>These insights help improve decision-making and marketing strategies, which in turn improves overall performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geofence_Mobile_Devices_With_GeoPlugin\"><\/span>Geofence Mobile Devices With GeoPlugin!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile geofencing is cool and highly beneficial for businesses. But is there an affordable way to geofencing mobile apps? The answer is GeoPlugin.&nbsp;<\/p>\n\n\n\n<p>GeoPlugin has been a leading geolocation service provider since its inception in 2006. It provides IP geolocation and <a href=\"https:\/\/www.geoplugin.com\/webservices\/currency\" title=\"currency conversion\">currency conversion<\/a>. Moreover, GeoPlugin can help you geolocate the nearest populated places and transport hubs.<\/p>\n\n\n\n<p>By collecting user\u2019s location data based on their IP address, you can build a massive database to use for mobile geofencing. Owning a <a href=\"https:\/\/www.geoplugin.com\/resources\/free-ip-geolocation-database-everything-you-need-to-know\/\">database<\/a> gives you the flexibility to use it for all other purposes, such as geo-pricing and geoblocking.<\/p>\n\n\n\n<p>So <a href=\"https:\/\/www.geoplugin.com\/\">sign up for GeoPlugin<\/a> today and enjoy fast and reliable geolocation service!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While viewing stories on Instagram, you might have seen story ads by a restaurant after you recently ate there. Did you ever question how Instagram knows you were there even though you didn\u2019t share a post about it? Businesses achieve this using a technique called mobile geofencing. Businesses use mobile geofencing for various purposes. In&hellip; <a class=\"more-link\" href=\"https:\/\/www.geoplugin.com\/resources\/mobile-geofencing-and-its-applications-across-industries\/\">Continue reading <span class=\"screen-reader-text\">Mobile Geofencing and Its Applications Across Industries<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geolocation","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":16,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"predecessor-version":[{"id":4463,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/579\/revisions\/4463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/media\/587"}],"wp:attachment":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}