{"id":2338,"date":"2024-10-04T08:00:00","date_gmt":"2024-10-04T15:00:00","guid":{"rendered":"https:\/\/www.geoplugin.com\/resources\/?p=2338"},"modified":"2025-12-18T14:20:14","modified_gmt":"2025-12-18T22:20:14","slug":"reverse-geocoding-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/","title":{"rendered":"Reverse Geocoding: Everything You Need To Know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Have you ever received a notification from Google Maps asking about your experience at a restaurant you recently visited? How did Google know you were there, even though you didn\u2019t manually check-in? No, it\u2019s certainly not magic, but it is the result of a process called reverse geocoding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google tracks your GPS location using latitude and longitude coordinates and matches them to real places on the map. Google assumes that the place where you spend the most time is your destination. It then triggers a notification asking for feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we\u2019ll dig further into the process of <a href=\"https:\/\/www.geoplugin.com\/reverse-geocoding\" title=\"reverse geocoding\">reverse geocoding<\/a>. You\u2019ll also learn how to reverse geocode on your own and discover some key applications of this technology. Read on!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-pixabay-33488-4.jpg\" alt=\"Image showing an Android smartphone inside a car with Google Maps application.\" class=\"wp-image-2341\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-pixabay-33488-4.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-pixabay-33488-4-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#What_Is_Reverse_Geocoding\" >What Is Reverse Geocoding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#How_To_Reverse_Geocode\" >How To Reverse Geocode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#Common_Challenges_and_a_Potential_Fix\" >Common Challenges and a Potential Fix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#4_Applications_of_Reverse_Geocoding\" >4 Applications of Reverse Geocoding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#1_Emergency_Services\" >1. Emergency Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#2_Geospatial_Analytics_and_Market_Research\" >2. Geospatial Analytics and Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#3_Mobile_Location-based_Services\" >3. Mobile Location-based Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#4_Logistics_and_Delivery_Tracking\" >4. Logistics and Delivery Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#What_is_reverse_geocode\" >What is reverse geocode?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#What_is_the_difference_between_geocoding_and_reverse_geocoding\" >What is the difference between geocoding and reverse geocoding?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/#Source_Geocodes_From_geoPlugin\" >Source Geocodes From geoPlugin<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Reverse_Geocoding\"><\/span>What Is Reverse Geocoding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To really grasp reverse geocoding, we need to start by breaking down <a href=\"https:\/\/www.geoplugin.com\/resources\/what-is-geocoding-everything-you-need-to-know\/\">geocoding<\/a> itself. Geocoding is the process of turning a human-readable address into geographic coordinates like latitude and longitude.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, if you know an address, geocoding gives you the exact spot on the map.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say you want to locate a bakery at <strong>10 Elm Street, Springfield, IL<\/strong>. Geocoding would <a href=\"https:\/\/www.geoplugin.com\/resources\/geo-code-lookup-top-tools-and-uses\/\">find a geocode<\/a> that pinpoints the location of that bakery on the globe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reverse geocoding is just the opposite. Instead of starting with an address, you start with geocodes and turn them back into useful, readable information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you have a set of coordinates, say, (<strong>39.810909, -89.611136<\/strong>). A reverse geocode tool would convert these geocodes into something more meaningful, like <strong>Elm Street, Springfield, IL<\/strong>. It can also provide broader information, like which neighborhood, county, or country those coordinates fall into.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One key tool for this is the <a href=\"https:\/\/www.esri.com\/news\/arcnews\/winter0809articles\/the-geodatabase.html\">spatial index<\/a>. This index organizes data so that the algorithm can quickly narrow down possible matches in the geographic area. Much like a smart filter, it helps the system sift through millions of possibilities without wasting time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"401\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/Reverse-geocoding.png\" alt=\"geoPlugin\u2019s screenshot of Google Maps platforms showing how reverse geocoding works.\" class=\"wp-image-2343\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/Reverse-geocoding.png 899w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/Reverse-geocoding-300x134.png 300w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/Reverse-geocoding-768x343.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Reverse_Geocode\"><\/span>How To Reverse Geocode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The term may sound complex, but it\u2019s not with the right tools in place. There are two ways to perform it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single location:<\/strong> If you only need to reverse geocode a single point. You simply input the coordinates, send a request, and get a result.<\/li>\n\n\n\n<li><strong>Batch geocoding:<\/strong> This involves sending multiple requests in one go. You can obtain addresses with Geoapify Reverse Geocoding, ArcGIS World Geocoding Service reverse operation, or <a href=\"https:\/\/code.google.com\/apis\/maps\/documentation\/services.html#ReverseGeocoding\">other APIs<\/a> for multiple points. These APIs use geocoding products and services to return structured data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you want to geocode a single point or a batch, the steps are generally similar across most platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to reverse geocode step by step:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Get the geocodes:<\/strong> have the latitude and longitude of the location you want to convert. This can come from a GPS device, a map, or another data source.<\/li>\n\n\n\n<li><strong>Send the <\/strong><strong>entire geocoding request<\/strong><strong>:<\/strong> Now send a request to a reverse <a href=\"https:\/\/www.geoplugin.com\/resources\/geocoding-api-how-to-integrate-it-in-your-app\/\">geocoding API<\/a> or service. You\u2019ll often submit the geographic coordinates in text format (single query) or in a structured format like JSON or XML (batch).<\/li>\n\n\n\n<li><strong>Receive the results:<\/strong> After processing the request, the API returns a readable result, such as a street address, neighborhood name, or city. You can then use those coordinates to create something useful for end users.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/code-1839406_640-1.jpg\" alt=\"Image showing computer code on a laptop screen.\" class=\"wp-image-2345\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/code-1839406_640-1.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/code-1839406_640-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Challenges_and_a_Potential_Fix\"><\/span>Common Challenges and a Potential Fix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While the concept seems simple, reverse geocoding has its hurdles. For instance, dealing with incomplete or outdated datasets can lead to incorrect results. You might input a coordinate, but it\u2019s possible the area isn\u2019t the same as before (like after construction or roadwork).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imprecise coordinates are another issue. If you\u2019re off by just a fraction of a degree, you could end up with results not matching your expectations. This becomes more complex when multiple geographic features, like a road intersection and a nearby park, share the same spot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system then has to <strong>choose<\/strong> which one to prioritize. Algorithms work to resolve these conflicts, but there\u2019s always a chance of getting the wrong feature types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid confusion, reverse geocoding tools often allow you to choose which type of location you want. You can choose between residential addresses to points of interest like stores, schools, or natural landmarks. The more precise the feature type selection, the more relevant your results will be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially useful when dealing with batch geocoding \u2014 where you&#8217;re handling multiple reverse geocode requests at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"284\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/helicopter-565879_640-1.jpg\" alt=\"An emergency medical helicopter with a rescue team rescuing people\u00a0\" class=\"wp-image-2347\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/helicopter-565879_640-1.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/helicopter-565879_640-1-300x133.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Applications_of_Reverse_Geocoding\"><\/span>4 Applications of Reverse Geocoding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many industries apply reverse geocoding in unique ways to solve real-world problems. Let\u2019s explore four top examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Emergency_Services\"><\/span>1. Emergency Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When a GPS device or smartphone sends out coordinates, those raw numbers need to be quickly turned into actionable information. Reverse geocoding converts these raw coordinates into recognizable addresses to guide first responders to the right location.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Enhanced_911\">Enhanced 911<\/a> (E911) in the U.S. and <a href=\"https:\/\/web.archive.org\/web\/20210427171349\/https:\/\/www.gsa.europa.eu\/newsroom\/news\/locating-you-emergency-what-you-need-know-about-e112\">E112 in the European Union<\/a> are major examples of systems that use it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/computer-5837248_640.jpg\" alt=\"Image showing an individual analyzing research data on a laptop.\" class=\"wp-image-2349\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/computer-5837248_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/computer-5837248_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Geospatial_Analytics_and_Market_Research\"><\/span>2. Geospatial Analytics and Market Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies use reverse geocoding to connect geographic coordinates with demographic, economic, or other forms of location-specific data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, retail chains can reverse geocode customer locations to study shopping patterns and identify which neighborhoods are most lucrative. Similarly, urban planners can link geospatial data with population density to decide where to build new public facilities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-cottonbro-5077067.jpg\" alt=\"This is an image of the UberEats app, a mobile location-based service, opened on a smartphone.\" class=\"wp-image-2351\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-cottonbro-5077067.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/pexels-cottonbro-5077067-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mobile_Location-based_Services\"><\/span>3. Mobile Location-based Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve likely used reverse geocoding yourself without even realizing it. Especially when you book a ride through an app or check the weather for your current location. Mobile apps heavily rely on it to turn raw GPS data into something meaningful for users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, apps like Uber or Lyft reverse geocode a user\u2019s coordinate into a readable address for the driver. Moreover, even platforms like Instagram and Snapchat also use it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/man-6917326_640.jpg\" alt=\"Image showing a food delivery rider tracking his delivery address.\" class=\"wp-image-2353\" srcset=\"https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/man-6917326_640.jpg 640w, https:\/\/www.geoplugin.com\/resources\/wp-content\/uploads\/2024\/10\/man-6917326_640-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Logistics_and_Delivery_Tracking\"><\/span>4. Logistics and Delivery Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reverse geocoding allows companies to track fleet locations in real-time. It takes GPS coordinates from vehicles and converts them into exact addresses or points of interest. Companies then use this information to optimize delivery routes, track packages, and update customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps companies streamline fleet management and reduces the chances of deliveries going off-course.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some frequently asked questions.<\/p>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><span class=\"ez-toc-section\" id=\"What_is_reverse_geocode\"><\/span>What is reverse geocode?<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">Reverse geocoding includes converting geographic coordinates (latitude and longitude) into a human-readable address or place name. For example, if you have GPS coordinates from a map, reverse geocoding turns those into a recognizable address.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_geocoding_and_reverse_geocoding\"><\/span>What is the difference between geocoding and reverse geocoding?<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">Geocoding converts an address or place name into geographic coordinates, while reverse geocoding converts coordinates into an identifiable address. Geocoding is for mapping locations, and reverse geocoding is for understanding where coordinates point in the real world.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Source_Geocodes_From_geoPlugin\"><\/span>Source Geocodes From geoPlugin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we discussed, the reverse geocoding process takes geocodes as input. But how do you get those codes, particularly for your website or app users or any point on the map?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A common way to geolocate devices is <a href=\"https:\/\/www.geoplugin.com\/resources\/what-is-ip-geolocation-a-quick-summary-for-marketers\/\">through their IP addresses<\/a>. When a user visits a website on their device, the web server receives their IP address along with other details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get the coordinates of these IPs, you need a geolocation service. geoPlugin is here to find you the geocode of IP addresses. It can trace users down to the city level with an accuracy radius of around 50 miles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So <a href=\"https:\/\/www.geoplugin.com\/\">sign up to geoPlugin<\/a> today and get free geocodes in no time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever received a notification from Google Maps asking about your experience at a restaurant you recently visited? How did Google know you were there, even though you didn\u2019t manually check-in? No, it\u2019s certainly not magic, but it is the result of a process called reverse geocoding. Google tracks your GPS location using latitude&hellip; <a class=\"more-link\" href=\"https:\/\/www.geoplugin.com\/resources\/reverse-geocoding-everything-you-need-to-know\/\">Continue reading <span class=\"screen-reader-text\">Reverse Geocoding: Everything You Need To Know<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geocoding","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/2338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/comments?post=2338"}],"version-history":[{"count":11,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/2338\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/posts\/2338\/revisions\/4157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/media?parent=2338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/categories?post=2338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geoplugin.com\/resources\/wp-json\/wp\/v2\/tags?post=2338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}